Three concepts. One address.

A note from the founder

From my father’s backyard to Las Vegas. This one’s for him.

My dad raised me as a single father. Everything I know about hospitality, about how to make people feel welcome, about how to hold a room together — I learned from him. Under a tree in his backyard in Fayetteville, Georgia. He set the table. He made room for anyone who walked up. He showed me what it meant, long before I had a word for it.

Before I ever stepped into a dining room, I served in the United States Air Force — honorably discharged. That’s where the discipline came from. The standards. The belief that how you show up matters as much as what you do. Hospitality came after the uniform, and I’ve carried those lessons into every room since.

From there, the road to Palms Place was long. Atlanta gave me my foundation — the sense that a room is only as warm as the people running it. New York sharpened the craft — the pace and precision of a world-class dining floor. Las Vegas gave me the stage.

Urban Flats grew around a tree from my father’s backyard in Georgia. Dia is growing around my mother’s table. Everything in between is still #BeSocial.

Society Luxe is my thank you — to my dad first, and to every city and mentor that shaped the way I see this work. Three concepts. One address. Built to prove that world-class hospitality doesn’t have to live on the Strip — that a table set with intention can rival any room in Vegas.

Urban Flats is the table. The Living Room is the nightcap. SOL House is the golden hour in between. Together they’re a single promise: the guest walking through our doors will be treated like the story of the night depends on them — because it does.

— Aaron Lewis
Founder, Society Luxe Hospitality Group